Building Brands That Connect
I help brands grow through smart social media strategies that turn engagement into real results.
E-commerce Success Story
The Goal
The primary goal for this project was to drive a high volume of direct Website Purchases via Facebook Ads, while keeping the Cost Per Purchase (CPA) as low as possible.
My Strategy
We adopted a multi-layer strategy focused on testing and scaling:
- Audience Testing: Started by creating multiple Ad Sets to test various customer groups.
- Budget Scaling: Ad sets that performed well had their budgets carefully and strategically increased.
- Continuous Optimization: Monitored performance daily, turning off underperforming ads and allocating budget to the proven winners.
The Results
| Metric | Result |
|---|---|
| Total Sales (Purchases) | 4,839 |
| Avg. Cost Per Sale | Only $1.84 |
| Total Ad Spend | $8,891.39 |
| Total Reach | 4.4M+ People |
| Total Impressions | 10.7M+ |
Campaign Highlights
Highlight 1: Successful Budget Scaling
My top-performing ad set spent $1,532.39 to generate 940 sales, at a remarkable Cost Per Sale of just $1.63.
Highlight 2: Exceptional Cost Control
One ad set spent only $84.42 to generate 106 sales, at an unbelievable Cost Per Sale of $0.80.
Highlight 3: Consistent Performance
Other ad sets also performed consistently well, such as one campaign bringing in 75 sales for $107.07 (CPA $1.43) and another securing 45 sales for $83.41 (CPA $1.86).
Why Choose Me?
Data Driven Decisions
I don't work on guesswork. Every decision I make is backed by real data and in-depth analysis.
ROI Focused
My primary goal is not vanity metrics. My goal is to maximize your Return on Investment.
Full Transparency
You will always know exactly where, why, and how your marketing budget is being spent.
Let’s Work Together
Schedule a free video call or chat with me to discuss your needs, ask questions, or get expert advice completely commitment-free.